Still, scratching the head on listening to why your e-commerce store needs an app? If yes, this write is already over for you. But we aren’t rude though and will surely help you shed off the dirt. Today, it is the reign of technology in a new decade. In the last decade, there were several prophecies made that will be witnessed in the new decade. But one thing remains constant- the essentiality of having an app for an e-commerce store. The e-commerce industry is a cold-blooded business. If you’re facing hardships, your rivals are glad. Hence, instead of making a corporate faux pas, it is better to walk with the trend. Today, most newborn e-commerce businesses have a mobile application. This is not because of the ever-evolving competition, but they know that their target demography is mobile-oriented. As per the Statista, Indian e-commerce is on the upsurge since Covid-19 pandemic. Keeping aside the e-commerce giants, the industry witnessed an upscale by 35% within months! Undoubtedly, these results foretell the bright future of e-commerce in India. Since millennials are the soft-target due to being a ‘mobile-centered’ creature, it becomes essential to craft a mobile application for succeeding in the business.
6 Website Redesign Tips That Keep The SEO Intact
“They say looks do not matter.” It does. Yes, appearance matters and you cannot deny this bitter truth. Now, instead of dragging things far, I would come to the point. Google loves websites that are loved by users. Factors like the website framework, webpage appearance, use of graphics, SEO etc., are widely considered for judging the ‘look’ of the website. Even after a retouch, a lot of factors remain evident for determining the rankings of a website. If you’re reading this line, you must have got a rough idea about what we’ll be reading ahead.
I’m talking about website redesigning. And, if you’re familiar with website redesigning then you also know about the intimacy between SEO & website. They’ve been together since day one and conceived high rankings. It is a major misconception that SEO has to be done just once. No, it has to be done multiple times because the website gets altered a lot while undergoing a redesign to make it compatible with mobiles. And, it might affect your business marketing goals too!
However, the above stated cannot be the ONLY reason. There could be a lot more reasons behind giving a mobile web design a fresh look. Depending on the glitch, you got to implement all changes uniformly with the aim of crafting a perfect mobile web design and that too without hurting the SEO. As you’ll proceed, understanding the strategy of mobile web development will become facile.
- A New Temporary URL
The foremost rule of revamping a website design is to create a temporary web URL. Under any circumstances, no responsible website designer in India will perform redesigning on a running website. There is a higher probability of inviting third-party invasions which will make you end up in a not-so-good experience. Moreover, it will keep the website SEO intact and make further changes a cakewalk for the web designer. Hence, copying the entire website and performing the surgery on the temporary URL will resolve the hassle to a great extent.
- Shifting The Webpage
Ask any mobile website developer and he/she will agree to shift selective web pages to a new temporary URL instead of deleting them. In the simplest words, shifting the webpage to a temporary URL prevents the negative impact on the pre-existing SEO. Even if the previous URL gets deleted but gets the same equivalent, you can use 301 directs. Using the 301 becomes mandatory because it covers:
- Creating a new page with the same functionality as the old ones
- Shifting web pages to a new section without changing the page name
- Removing a subdomain without hampering the details/information mentioned in it
You might be eager to gain more insights into the need of using 301 Direct. Here we go- it is mandatory to use 301 Direct because, in its absence, the user will see a 404 Error on clicking the page link. It happens because when a generic webpage ranks higher than other web pages due to reasons like magnetizing high page traffic or has plenty of backlinks will redirect the user to the page’s URL. Under such a condition, the webpage & website will not lose traffic. Even Google will not downgrade the SEO on the website.
- Guard Website Content
And, we cannot forget the inextricable part of every website– it’s content. Although content breathes life into a website, it is not essential that the same old grains of content will fit into the new website design. Even if it fits, it will not complement the visual appeal. The worst part is yet to come. Even Google may not like the content because there is always a scope of improvement, as we learned during elementary years. Thus, guarding the website content becomes essential because re-writing it entirely is indeed cumbersome. Still, you can sneak in more benefits without making too many changes. Here is how:
- Rephrasing The Word Count
Start from scratch and think like an editor. If editing is not your cup of tea then outsource professional content writing services. Include catchy words and phrases in your content because Google loves a lot of words. De-clutter the clumsiness and keep the essential content that ticks the reader.
- Keep a Copy of Previous Texts
Once in a blue moon after a website redesign, you may witness a downfall in the CTR and depreciation in Google rankings. Thus, you should play on the safer side and maintain a copy of all previous texts. During such a scenario, replace the new content with previous texts and see if there are any changes in CTR and website rankings.
- Google Webmaster Tools
What else can be the best option to check the existing lacunae in the website than the Google Webmaster tool? Once you are through the website redesigning, next comes determining the minor loopholes. Using Google Webmaster, you can effortlessly detect the weak points like a broken link and fix the glitch conveniently.
- Examining Verification Status
Verification status is a test performed on a website for determining if it is crawlable. In order to check the status, you need to use Fetch as Google, an option available under crawler. When everything is done, you simply need to click on Fetch and Render. If these tests turn out to be positive, the website is entirely crawlable. To re-check the website verification, log in to the webmaster tool account. If it lacks verification then repeat the process.
- Monitoring Website Growth
Verification status is a test performed on a website for determining if it is crawlable. In order to check the status, you need to use Fetch as Google, an option available under crawler. When everything is done, you simply need to click on Fetch and Render. If these tests turn out to be positive, the website is entirely crawlable. To re-check the website verification, log in to the webmaster tool account. If it lacks verification then repeat the process.
And, you just scrolled past the 6 tips that help in keeping the website afloat even after getting it redesigned. Since website redesigning is a process that affects the site inward & outward, it affects SEO. Hence, you must keep a close watch on different aspects while getting the website redesigned.
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Building Your Mobile Friendly Site & Satisfy Your SEO Goals
In terms of novice users, your website can decrease into any screen while allowing people to browse content, navigate the website, and achieve the objectives as conveniently as the desktop version. Mobile App Developers India makes sure that invasive or violent interstitial ads are not thrown into your mobile content.
SEO matters for smartphone friendliness. In reality, in both Google and algorithms, it is a ranking signal when a user searches on a mobile device. Mobile-friendly websites in general bypass non-mobile-friendly Websites with the results of the mobile quests.
Even if your company doesn’t depend on or care for mobile traffic, Google will soon be able to give you mobile-friendliness, thanks to its mobile-first index.
Mobile Friendliness Matters for SEO:
SEO matters for smartphone friendliness. In reality, in both Google and algorithms, it is a ranking signal when a user searches on a mobile device. Mobile-friendly websites in general bypass non-mobile-friendly Websites with the results of the mobile quests. Thus, mobile-friendliness is important for SEO when your website depends on or targets traffic from mobile users. Even if your company doesn’t depend on or care for mobile traffic, Google will soon be able to give you mobile-friendliness, thanks to its mobile-first index.
Mobile-Friendly Website:
A Mobile-Friendly website is specifically planned for mobile users. There are 3 ways to build your website to be mobile-friendly:
- Dynamic Design
This option includes user detection and serving various HTML codes based on the user’s mobile or desktop. The dynamic architecture allows you to use the Vary HTTP header to avoid the misuse of caching servers. This also tells mobile consumers to connect the mobile page version of search engines.
- Responsive Design
Responsive Web Design doesn’t take much time and energy to create because you don’t need any improvements to your current code except adding a meta tag. Creating a responsive site is as easy as adding a meta viewport to the header of the website. The viewport tells browsers to create a screen-based page.
- Mobile Subdomain
This alternative, also known as mDots, requires considerable time and resources for developers. It requires creating and hosting a separate mobile site on a subdomain-usually m.domain.com or mobile.domain.com. The connexon for both contents hosted on a mobile subdomain and on a desktop version is actually pretty good for Google.
Prioritize Mobile User Experience:
Users don’t connect in the same way on their computers with pages on mobile devices. They normally aim to hit a target instantly, whether it is a sale, a quest for information, or a physical location. This sounds like simple optimization of the conversion rate, of course, and can definitely be done on your desktop pages. However, you have even less wiggle room for smartphones because mobile users have shortened their patience.
When Optimizing Your Mobile Content And Design, Follow These Guidelines:
- Stop the Flash, Java, or Silverlight plugins. The latter technologies are not supported by most mobile browsers and will not be charged to mobile users. Use HTML5 if you want special content or effects.
- The style takes into account touch screens. It means that tap targets are sufficiently large to prevent unintended clicks and with enough padding. Few things are frustrating for users rather than links and buttons too small or too close to click. Make tap goals in height and width of at least 48 pixels with additional 32 pixels on both sides.
- Make readable your font size without zooming in. Make your base fonts 16 pixels, the default font size for most fonts, if you have set a mobile viewport. Defines text sizes related to the base font for headers. Stay with a friendly mobile typeface such as Arial, Helvetica, the New Roman, or Verdana Times / Times. For your text light pages, you can use larger font sizes of the base fonts.
- Make navigation simple and obvious: when a competitor is unable to navigate easily on a mobile device, 40% of visitors leave. Design the layout of your site upright, make the home button big and obvious, and never use the menus with downward navigation. They never function on mobile screens correctly.
Final Words
Mobile App Development always add your mobile pages as if they were desktop conversion pages. At the top of the page, add the main text and action calls. Don’t add users who want more data to the top of the page, scroll back, or press a secondary page. Do not add user data.
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5 Simple Tricks To Boost Your Brand Awareness Online
Many brands out there like Coca Cola, Vaseline, Band-Aid, Jacuzzi, Ping Pong, etc., have become so popular, they’ve actually replaced the generic product name and become proprietary eponyms. Not many people are aware that these are merely brands selling a particular product but their popularity has surpassed all bounds and people now identify the generic product with these brands. This is the pinnacle of brand awareness that most brands eye at while choosing online reputation management services or brand building services. While getting to the top is not an overnight thing, the five simple tricks discussed below can help you boost your brand awareness in a short time. Incorporate them into your marketing strategies now to build your brand and reach out to more people online.
Rise With Micro Influencers
With influencer marketing taking the center stage for brand awareness, micro influencers are becoming the go-to stop for brands to promote and endorse their products/services without spending a fortune. Although micro influencers may have only a fraction of the following that top influencers or celebrities have, their followers are more focused and driven towards the ideas they propagate. Their audience is highly engaged and believes that the products they endorse are not just for the commercial value like the influencers. Whether you are a smaller brand that wants more visibility among audience or are a big name in the industry that just wants to target a specific niche audience as a new campaign, micro influencers can help you rise.
Attract Customer Interest With Videos
Videos are not just a passing trend that will fade away with time, they are here to stay and keep the users engaged for a long haul. Whether we talk about live videos, product information videos, tutorial videos, social media video stories, or any other form of video content, today’s audience is showing more inclination towards video content. Your brand can convey a lot more information and content while consuming very less of their time through videos. The growing interest of users in videos is clear from the fact that YouTube is the second most popular social media sites today. With other social media sites like Facebook and Instagram also giving the highest attention to the sharing of video content, you can take your brand awareness to the next level with interactive videos. These could be behind the scene, live videos of launch etc., tutorials, company tour etc.
Advocate Brand With Loyal Referrals
Instead of investing huge sums in trying to convert new audience, you can offer small perks to your existing customers and they can spread the word about your brand to their contacts.So, why waste tons of money in advertising when you can get higher reach to newer segment through your own existing customers. You can transform any customer into a loyal referral of your brand by offering them little something. It could be anything that could entice your existing customers to share your product with their friends or families. Majority of people believe in any advertising or promotion coming from someone they personally know that blindly trusting an ad seen on some random channel.
Impress On Authority Pages With Guest Content
One of the effective ways to build brand awareness online is by posting high-quality content on various authority sites. To build your name in front of your niche audience, posting impressive content as a guest can help you not just get link juices but also build your name among them. To leave your mark on the audience on another platform, it is imperative to write really impressive content rich with stats, numbers, and information. You can also get your infographics, video content, photographs, etc., posted on high authority sites to create value and impress a new segment of audience following the page.
Repurpose The Good Old Content
Repurposed content is making its way back in the digital marketing ecosystem and how. Right from using the high-performing content once again for engaging audience to creating the same strategies for targeting new segment, repurposing marketing strategies can be a great tool to build your brand awareness without investing too many efforts into planning new campaigns. By analyzing the buyer persona and identifying their stage in the buying journey can be helpful in segmenting the content and repurposing it for brand awareness. Whether you are repurposing your old blog posts or video contents, you can use content repurposing for awareness as well as conversion campaigns.
Whether you are a new brand trying to build your name in the market or an established name with thousands of followers, boosting brand awareness is something every brand aspires for. If you are also aspiring for boosting your brand awareness and online presence, the aforementioned tips can come in handy. Internet is a great tool for brand building and you can easily incorporate these simple tips into your marketing or reputation management strategy to put your brand out there and increase its reach.
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5 Must-Know WordPress Design & Development Trends For 2022
Color Psychology- The Importance
We respond to the stimulus psychologically too. Colors have a strong psychological impact on the human brain. That’s a key reason why healing is done considering the colors. However, it is a different thing. In the world of website design, colors manipulate the action of the user. There’s a reason behind the use of color blue by renowned social media platforms like Twitter, Facebook, Tumblr, LinkedIn, Intel, and HP. But hey, that doesn’t mean blue is “The Color” for your web design.
The color psychology works on the marketing strategy module. Just like different brands upsurge through a suitable marketing campaign, a web design also scales up by incorporating the right color. Never follow the same color scheme without understanding & assessing it according to the website requirement. For executing the color psychology and getting better conversions, take a look at the below-mentioned colors. Along with them are descriptions of where to and where not to use them.
REST API
The WordPress REST API (Representational State Transfer API) has already made its way into the lives of the astute WordPress developers and designers. In 2019, the REST API would be used by more WordPress users to interact with sites through the remote exchange of JSON objects. We all know that an API (Application Programming Interface) allows two apps to communicate; the REST API allows the sites on WordPress to connect with Google. Understanding and incorporating the REST API, developers can make third-party integrations much simpler without any confinement for any specific platform or technology. Developers will now be seen making full use of this REST API to communicate with WordPress and even develop WordPress-based mobile applications.
Subtle Animations
When talking about WordPress web designing, the one thing that will take the center stage this year is subtle animations. Scroll and parallax effects have been the major focus of WordPress web designers as well as WordPress Development Company . Adding animations on the websites catch more attention of the users and keep them engaged with the site. Whether yours is a photo display website, news website business website, portfolio site, or any other professional website, adding animating elements would not only further engage the visitors but also make your website more appealing. These elements could be anything from mouse scrolls, hover effects, bounce effects, fade effect etc. There are a number of WordPress plugins that can allow you to add these subtle animations on your WordPress site. Plugins like Animate It, Master Slider Plugin, Scroll Magic, Smart Slider 3, etc., can be used for this effect.
Web Push Notifications
Even though SMS marketing and email marketing have managed to get more response from the targeted audience than any other form of marketing, push notification sent by applications are also making their way to attract the users attention. One of the coolest trends in WordPress would be the ability to send web push notifications to users. While one can find many WordPress themes with the option of web push notifications, one can also install plugins like OneSignal, PushEngage, PushAssist, PushCrew, etc., to enable sending push notifications. To get more traffic, many of the WordPress web developers and designers would be seen making use of these web push notifications in the website in the coming months.
Web Push Notifications
Even though SMS marketing and email marketing have managed to get more response from the targeted audience than any other form of marketing, push notification sent by applications are also making their way to attract the users attention. One of the coolest trends in WordPress would be the ability to send web push notifications to users. While one can find many WordPress themes with the option of web push notifications, one can also install plugins like OneSignal, PushEngage, PushAssist, PushCrew, etc., to enable sending push notifications. To get more traffic, many of the WordPress web developers and designers would be seen making use of these web push notifications in the website in the coming months.
Responsive WordPress Themes
Whether we talk about the number of mobile users, the increasing inclination towards mobile sites or the importance of Google AMP pages, there are many reasons why a more mobile-friendly design is a must . Another trend that is bound to shine out in 2019 is mobile-friendly or responsive websites. With mobile internet usage taking over desktop or laptops, businesses and brands are bound to have a website that seamlessly fits into any screen size. There are a number of responsive WordPress themes like Mustache, Excellent, Impreza, Avada, Jupiter, etc., that you can find and select from its database to create a responsive website on WordPress. In addition to choosing responsive themes, developers are also incorporating a number of WordPress mobile plugins like WPtouch, WP Mobile Menu, AMP for WP, AppPresser, Max Mega Menu, etc., to engage the mobile-users.
Bebo WordPress 5.0
A new version of WordPress, WordPress 5.0, has rolled out recently. And it wouldn’t be wrong to say that the web developers are going gaga over this new version. This new Gutenberg version has changed the way content is created and posted on WordPress websites. While the prior updates in WordPress were also helpful in making website designing smoother but this update is certainly game-changing. This new block-based editor would not just offer a streamlined editing experience but also enables the site owners to make customization in content display. Also known as the Bebo update, homage to the Cuban jazz musician Bebo Valds, this block update for inserting media and creating content would definitely change the way people have been using WordPress.
When in the website designing and development industry, following the trends is a must to gain an edge over the competitors. WordPress is indeed one of the most powerful CMS that is powering a majority of websites on the internet today. If you are also a site owner who has his/her website on WordPress, these trends can help you rise above your competitors in 2022. While the shortcomings of your WordPress site can hamper your business , these trends will not just make your site handling smoother but also attract more traffic and boost engagement.
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