There are various things that one needs to keep in mind in order to create an engaging animated explainer video.

• First of all, it should be short and not longer than 90 to 100 seconds. Instead of going around the bush, they should directly tell the message.
• Secondly, the animated explainer videos should be appealing to the eyes and the ears. They should have bright colors and motions to attract the attention of the viewer instantly.
• Thirdly, a good story should be woven around the message to keep the viewers glued till the very end.

• While the company you hire for getting an animated explainer video plays a key role in ensuring a good video, your interest and engagement in its creation is equally important.
• You need to be clear about the goal of your explainer video, its message that needs to be told out, and the target audience it is trying to reach. The buyer persona is instrumental here as it is only through them that you can create videos that engage them.

• With the changing times, the preference of online population has also changed. Most of the people now prefer watching videos over reading long scripts. With animated explainer videos, brands can present their promotional message to the audience in short, visually-entertaining, and digestible videos. These short animated videos not just attract the users but also retain in their minds for a longer time.

• There are different ways and a number of online channels where one can promote the animated explainer videos. They can be uploaded on different video sharing sites like YouTube, Vimeo, etc., to reach out to a larger audience. By adding keywords in the description and title, brands can optimize the video for higher visibility. In addition to that, these animated explainer videos can also be shared on the website, company’s social media pages on Facebook, Instagram, Twitter, etc.

• Wpslab excels in creating animated explainer videos for different promotional activities. We not only listen to your ideas but also include our own insights and the knowledge of your target audience in creating a storyboard for the video. We do not jump to video creation directly. You get to review the entire storyboard before it is converted into an animated video. If you do not have a script, we even create one for you according to your video idea.

• Having a script is a must for any animated explainer video. It should include the core message, the story, and other elements you want to get included in your promotional animated video. By having a script, one can rest assured that everything is included and nothing is missed out. There are many companies as well that can understand your ideas and create a unique and selling script for you.